In its new report titled “Mobile TV: Applications, Devices and Opportunities 2012-2016,” Juniper Research talks about mobile TV usage. According to the research company, growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.
As users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, they will increase their viewing times. North America will lead the way since there is already significant mobile TV usage, with services like Hulu and Netflix reporting millions of subscribers. According to Juniper, a tablet is the ideal device on which to consume mobile TV content due to its large screen size and intuitive user interface.
Another driver for this growth is the continued integration of mobile services into pay-TV packages, with tablets offering a richer viewing experience when used alongside traditional TV.
Other key findings from the report include:
- The number of users of streamed mobile TV services on smartphones will increase by 2.8x between 2011 and 2016.
- The majority of broadcast mobile TV users will be from the Far East and China.
- Subscriptions will make up the vast majority of mobile TV revenues.
And you can get additional information from Juniper’s full report.