Almost missed this and it’s pretty important so we’re going with it even if we’re late.
Foursquare has surpasses 20 million users worldwide, corresponding to 2 billion check-ins! The big announcement was made in celebration of the third annual 4sqDay, with Foursquare users commemorating the event with meetups across the U.S.
It was back in June 2011 when Foursquare reported hitting 10 million users and now, less than a year later, they’ve doubled the figure. The popular location-based social networking app is available for all major smartphone platforms, including iOS, Android, BlackBerry, Symbian and Windows Phone. Aside from check-ins, it offers notifications, recommendations on local businesses, discounts, coupons, and tips from local experts and celebrities.
But… the problem is that Foursquare still remains a niche product. According to a Pew Internet & American Life Project survey, while 28% of all U.S. mobile subscribers rely on their phones to get directions or recommendations based on their current location, 5% use geo-social services like Foursquare. When it comes to smartphone owners, Pew says that 55% of respondents have accessed a location-based information service and one in 10 have used a geo-social check-in tool…