MediaTek, which is a fabless semiconductor company for wireless communications and digital multimedia solutions, announced that it will preload Gameloft games on its feature and smartphone platform solutions. At the same time, Gameloft will allocate dedicated R&D team and resource for the development of games that will run on MediaTek’s platforms.
As a result, certain MediaTek-powered phones will ship with games out of box, which is a nice win for consumers. Gameloft on its end will benefit from the increased exposure and potential additional revenue since not all of the games will come as full versions — some will be offered as trial versions, prompting users to update.
For instance, MediaTek’s newest single chip solution, the MT6255, will come pre-loaded with Asphalt 6: Adrenaline, as well as trial versions of three other best-selling games, including Block Breaker 3, Assassin’s Creed Revelations and Brain Challenge 3: Think Again! — all at no extra cost to manufacturers.
Sounds like a win-win for both parties as well as manufacturers which will get extra content free of charge…