After gambling, Juniper Research is looking at the prospects of mobile betting on sportsbooks and exchanges, predicting that this market will reach $45 billion by 2017. In comparison, last year mobile and tablet users placed $13 billion in bets, $3 billion of which came from the UK. And the market keeps growing rapidly with companies like Ladbrokes, William Hill and Paddy Power seeing 40% or more of online sportsbook customers placing bets via a mobile or a tablet, accounting for around 20% of all bets placed.
At the moment, mobile is viewed as a customer retention tool, but operators should increasingly view it as a means of customer acquisition. Furthermore, although in-play betting will be one of the key drivers for mobile betting, the report noted that network coverage will continue to be a constraint on adoption of such services from in-stadia customers.
Some other findings from the report include:
- Native apps remain a key mechanism for service discovery.
- Adoption of casino-type mobile gambling is expected to accelerate rapidly in the US now that Department of Justice’s rule has effectively reopened that market for remote gamblers.
- Wagers via mobile devices across all forms of gambling are expected to reach $100 billion by 2017.
And as usual, you can get additional information about the report from Juniper’s website.