The largest independent mobile video service Vuclip announced the results of a recent survey of women with 2,700 respondents from the U.S. The results suggest that 78% of women believe their time spent viewing content on mobile is increasing. Moreover, it found that approximately 55% of women are spending more than 30 minutes per day on their mobiles viewing content, which is comparable to the time they spend on TV, print and radio combined.
Aside from voice and text, about 60% of women admit that their primary use for their mobiles is entertainment. More than 50% of respondents said they enjoy watching movie clips on their mobiles and would like to see more content of this kind.
Men, on the other hand, spend a comparable amount of time on their mobiles, but a greater number, 70%, turn to entertainment as the top use for their mobiles outside of voice and text. Although men also prefer movie content, sports (still) leads the way.
When it comes to methodology, Vuclip conducted the survey over five days in June 2012 with global women mobile users. Almost 40,000 people participated, and they were provided with eight multiple choice questions with no incentives provided for responding…