Maker of popular news apps Zumobi unveiled a series of best practices and findings based on successful app monetization and promotion strategies of leading brands like NBC News, Popular Science and The Week. The white paper titled “App Promotion & Monetization Best Practices Playbook” is full of useful advice for app publishers and some of the highlights include:
- App ads run on publisher networks yield 82% more app downloads
- App spotlight promotions on app publisher homepages yield 70% more app downloads
- Newsletter app promotions yield 41% more app downloads
- Email blast for the app yields 34% more app downloads
Zumobi itself has demonstrated significant momentum over the last year seeing a 37% average engagement rate on its Zumobi Brand Integration (ZBi) rich media campaigns in Q4 2012 while driving an impressive average CTR of 5.6% in Q1 2013.
All said, Zumobi suggests taking an integrated mobile advertising route as consumers continue to shift their attention from desktop to mobile… You can download their white paper from here (PDF).