mHealth or mobile health is the term used for the practice of medicine and public health, supported by mobile devices. And users are already joining this trend, with 52% of smartphone owners gathering health-related information on their devices.
There are now more than 97,000 mobile apps related to health & fitness, top 10 of which generate up to 4 million free and 300,000 paid downloads per day. By 2017, the total mobile health market revenue will reach $26 billion.
Weight loss apps are leading the day, generating 50 million downloads. Next in line are exercise apps (26.5 million), followed by women’s health (10.5 million), sleep & meditation (8 million), pregnancy (7.5 million), and tools & instruments (6 million).
Average age of mHealth app user is 35. 54% of users are men, 87% have a smartphone (33% have an iPhone), 85% use social media for health, 76% take a prescription, and 30% are caregivers.
Doctors love mobile apps just as well. 80% of physicians use smartphones and medical apps, 40% believe mHealth technologies can reduce the number of visits to doctors’ offices, and 93% believe that these apps can improve patient’s health… These and some other details, including the top 5 free medical apps are neatly presented in the infographic below, brought to you by GreatCall.
