Internet music publication Pitchfork is launching a new this month. Pitchfork Weekly aims to bring back the feel of reading print music magazines, featuring lots of photos and longer form music journalism. It will be coming to iOS devices soon!
Pitchfork was one of the seminal music blogs (it began in 1996!) and has successfully moved into a glossier, more lucrative format while keeping its audience. The site has maintained relevance and increased its exposure by releasing early sneak peeks and exclusive music from artists and bands. The move to mobile is a logical step.
Pitchfork Weekly will offer a magazine-like experience, something its readers can curl up with instead of glancing at on the website. It’s inline with the immersive experience Pitchfork has been working toward with its “Cover Story” series.
The app will launch for iOS, with both iPhone and iPad apps this month, and an Android version will release in early 2014. For more information, check out Pitchfork’s announcement below!
Introducing Pitchfork Weekly, Our New App
By Pitchfork on November 5, 2013 at 01:06 p.m.Introducing Pitchfork Weekly, Our New App
Pitchfork is proud to announce the launch of Pitchfork Weekly, our new app.
Compatible with iOS devices, the app will be available in the iTunes App Store in early November. The Android version for tablets and smartphones will be available in early 2014.
Pitchfork Weekly will highlight the best of Pitchfork’s editorial content (including reviews, features, columns, and audio) in addition to exclusive videos and original programming from Pitchfork.TV. Exclusive to the app, Pitchfork Weekly will also feature staff-produced podcasts ranging from talk about the week in music to mixes of notable tracks.
Pitchfork Weekly offers an opportunity for readers to have a totally immersive experience with Pitchfork’s original content in an offline environment. It will serve as a “weekly magazine” version of the site, drawing inspiration from the design of a print publication with enhanced photos, graphics, and long-form features and cover stories. With the pace of the web, it can sometimes be difficult to slow down and engage with great writing, and the sheer amount of words that we publish each week can be overwhelming. Pitchfork Weekly allows for a more focused reading experience, while at the same time taking advantage of the multimedia possibilities tablet and mobile apps provide.The app was built in collaboration with and designed by Stinkdigital, an award-winning production agency consisting of over 60 full-time interactive creatives, developers, animators, designers, digital producers, film producers and directors who work together as a team to create innovative and engaging interactive experiences.
The launch of Pitchfork Weekly was made possible with the support of Lexus.
[Via: Pitchfork]