AT&T will soon launch the Beats Music Service with AT&T as partner. According to the New York Post, the service will kick-off before the Grammys, which is scheduled for January 26th. The report goes on to suggest that Beats will spend millions on an ad campaign during the Super Bowl next month. Apparently, the main idea is to “blow Spotify out of the water.”
Spotify on its end shouldn’t be that worried. As I’m writing this, the service has some 6 million subscribers, and has recently started offering free ad-supported version of its service. This feat alone could easily add another couple of million users. Plus, let’s not forget Spotify’s existing marketing partnership with Sprint, as well as deals with AT&T and T-Mobile.
So what could Beats do to differentiate its service from Spotify’s? They may have better marketing and few fancy features but is that enough to convince existing Spotify users to switch boats? It’s hard to tell, and we’ll rather have to wait and see where this goes. Meanwhile, every new entrant to the [music streaming] space ensures better service for the end-users and perhaps even lower prices. Yey to that. 😉
[Via: PhoneArena]