Xiaomi’s next target market isn’t Europe or North America. According to TelecomPaper, the company is next heading to Brazil.
The report argues that Apple of China has already opened an office in San Paulo, and has started hiring local staff in preparation to launch their phones in the country. Alas, it’s not that easy to enter a new market, especially if it’s as big as Brazil.
Hugo Barra, the guy who famously left Google for Xiaomi, says it could take up to a year for Xiaomi devices to go on sale in the Land of the coffee. Meanwhile, Xiaomi fans living in Brazil can get their Mi3, Redmi and Redmi Note units from importers which more often than not charge premiums for making Xiaomi gear available to users all around the world.
Aside from China, Xiaomi devices are sold in Taiwan, Hong Kong, India, Malaysia, India and Singapore. The company has recently unveiled its latest flagship product, Mi4, with the claim that it’s the fastest smartphone on the planet.