Kodak has announced partnership with Bullitt Group over a range of mobile devices, at least one of which will debut at the upcoming CES in Las Vegas.
Details are scarce at the moment, but the press release says users can expect easy to use devices with, obviously, fancy camera features and image manipulation capabilities.
“Kodak is one of the world’s most recognizable brands. It is trusted by consumers as a marque of quality and innovation,” says Oliver Schulte, CEO Bullitt Mobile. “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”
We’ve no idea whether we’ll get such things as Xenon flash or optical zoom, but we definitely hope to see something like that on a smartphone wearing the famous Kodak brand.
On the other hand, the mentioned press release isn’t really that promising in terms of the hardware. Rather, we may first get some mid-range device that would “get the job done” but nothing too fancy. Perhaps I’m wrong; you’re best off reading it [press release] for yourself and make your own mind (what Kodak and Bullitt are up to).
Aside from smartphones, Kodak will also borrow its name for tablets. And we’ll get even more Kodak-branded mobile devices in the second half of 2015.
Finally, let me remind everyone that this isn’t the first time Kodak is entering the mobile industry. Back in 2008, the company has teamed-up with Motorola over the MOTOZINE ZN5 cameraphone, which didn’t sell that well. Perhaps this time round, they stand a better chance. We’ll see…
[Image from TheGuardian]