After launching Viper Ads 10 days ago, iVdopia keeps working on enhancing its mobile advertising offering. Their “new thing” is called Future5, which is actually HTML5-based ad-authoring solution for the iPhone/iPod Touch, iPad and Android devices.
Touted as an “affordable iAd alternative,” Future5 allows advertisers to choose from a variety of ad format templates to create different effects in HTML5 that can be customized and combined with the advertiser’s image, video or audio clip to “deliver dynamic results.” For instance, these HTML5-based units not only allow users to just watch the video ad, but also visit the product’s website, watch additional clips, play games, share across Twitter and Facebook or download content, among other options. In a nutshell, Future5 is some kind of a wizard for creating engaging rich-media ads…
In related news, another mobile ad network Greystripe has recently teamed up with Adobe to bring Flash ads to the iPhone and iPad.