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BuzzCity research: People download more mobile games during key sporting events

July 17, 2010 by Dusan Belic - 1 Comment

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In addition to Spain, BuzzCity also considers itself a winner of the recently ended 2010 World Cup in South Africa. The mobile media company spotted a neat pattern – during the key sporting events, more people download mobile games.

To put this into numbers, BuzzCity has seen more than 8.3 million game downloads to 14.8 million unique users across the world through its free mobile gaming portal Djuzz during June. This is an increase of 295% in downloads and a 335% increase in unique visitors to the portal!

In case you want to know which were the top 10 games downloaded, they are:

Footballz 2009 had fallen out of the Top 10 but made a comeback in June with high downloads from users in South Africa, Ghana, Kenya and the US. Prior to the World Cup, football games averaged approximately a 64% growth in monthly downloads but between May and June this grew to an average of 709%.

Apart from the World Cup, other sporting events such as The Indian Premier League, World Twenty20 and various international cricket tournaments in the first six months of the year also saw increased downloads of cricket games by surfers in India, Bangladesh and Sri Lanka.

And for the record, Djuzz was launched six months ago and currently has 5,200 games available for download. Since its launch, it has served 12.8 million games to a total of 22.6 million unique visitors. And you can get the full report from here.

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