In a recently conducted study by J.D. Power & Associates, Sony Ericsson achieved the highest rankings in satisfying customers who have owned their current mobile phone for less than two years. The J.D. Power and Associates 2006 U.S. Wireless Mobile Phone Evaluation Study measures customers’ satisfaction with their wireless handsets based on five key performance factors (in order of importance): physical design (24%); operation (22%); features (20%); handset durability (19%); and battery function (15%). Sony Ericsson received the highest ratings from customers in handset durability, and also performs particularly well in features and battery functionality.
In a separate news, according to Reuters, the company is planning to introduce its “Ai” ultra-slim RAZR-like model in early 2007. The rumors are that the future phone will have a Walkman badge. Now, if they add a spice of smartness (i.e. Symbian) in it, I’m all in. 🙂