Comeks Shorts is a new service that wants to add a new element of coolness to SMS. It uses a free J2ME client that is used to visually display text messages. Using Comeks Shorts, users (mostly teenagers) will be able to send text messages using their own avatar — so called “Shortie” — which displays the message in a speech bubble.
Basically, the J2ME client contains the avatars along with all other graphics (backgrounds) and when the message arrives – it is formatted in a desired manner.
As for the monetization of the service, Comeks will be doing advertisement in co-operation with mobile ad-serving companies. The advertisements will be text-based and can include a WAP-link, which is displayed in the speech bubble before the user has typed text in it.
More information is available on Comeks’ website.