On the heels of the feedback from a survey of member and non-member companies, the Mobile Marketing Association (MMA) recently announced a repositioning to “enhance its effectiveness at the global, regional and national levels,” and to create additional membership benefits. As a result, MMA will focus on the following activities:
- Promote the channel, the industry and individual member companies to brands and agencies to create more opportunities for its members.
- Educate brands, agencies and consumers about the full scale and scope of the mobile marketing channel.
- Measure by creating and developing authoritative measurement, metrics and insight into the size, growth, trends and effectiveness of mobile marketing.
- Guide – by continuing to create and develop guidelines, best practices and standards.
- Protect the industry by representing it before regulators and legislators and by managing industry self-regulatory programs.
Obviously, end users are not impacted with MMA’s decision, at least not directly. We will be watching how this very important industry is going forward and keep you guys and gals in the loop. In the meantime, you can get more information from MMA’s website…