New York based Cellfish Media has launched AddtoPhone, a new service that delivers optimized-format media to mobile phones. According to Cellfish, the service is easy to use and once a user enters his/her mobile phone number, an SMS is sent to him/her with a link to the content. The content is converted on-the-fly to fit the specific handset in formats like h264, h263, mpeg4, 3gp and 3gp2; and beside videos – it also supports pictures, music, and/or news feeds.
Finally, Cellfish made sure AddtoPhone is a true Web 2.0 service, hence developers can access to an API and take it from there. Plus, let’s not forget they’ve also released a Facebook application, enabling users to send Facebook content to mobile phones.
[Via: TechCrunch]