Helio, like so many other MVNO’s, has been hemoraging red-ink like it’s nobody’s business. Cash infusion after cash infusion, the company has failed to bring their bottom-line back into the green.
Whether or not the financial aspect has influenced their decision to sell off the “Buddy Beacon” trademark is unclear, but it seems that Helio has done just that. The “Buddy Beacon” trademark has been sold off to uLocate, the company that provides the national buddy-finding service.
The move could mark the entry of the friend-location service into other carrier-markets. We could see uLocate take “Buddy Beacon” to other national carriers. Let’s see how this plays out…