Mobile transaction network mBlox released the results of its consumer research, revealing almost 90% of consumers prefer multi-channel options for interacting with businesses. Among the communication methods consumers like is SMS, which is seen as a handy tool for reminders and coupons.
In terms of the SMS adoption, 59% of UK and 17% of US consumers surveyed stated SMS as their preferred choice when being contacted about appointment reminders. For payment reminders, such as credit card and utility bills, more than one in three consumers chose SMS as their preferred communication channel in the UK but just one in 10 chose SMS in the U.S.
Over three quarters of all consumers surveyed use coupons when shopping, with 29% of UK and 15% of US consumers having already used a mobile coupon. Furthermore, the survey results revealed 71% of UK and 42% of US mobile users said they would be interested in receiving mobile coupons while they are shopping in a store to alert them to a special offer or promotion…
Finally, it’s important to add that mobile phone penetration in the US is now catching up to the UK, meaning these figures can change just in time for the next survey.