YouMail, the consumer voicemail service which we’ve already covered in the past, recently announced a new advertising program that will “connect brands with mobile users through text-based advertising.” YouMail‘s idea is to keep the service free by subsidizing the cost of running it with advertising revenue.
YouMail’s “partner in crime” is 4INFO, the SMS experts which are known for connecting organizations like the San Francisco 49ers, NBC, Evite and USA Today with mobile audiences to deliver free ad-supported SMS content.
The end result is the addition of the short “non-intrusive” 40-character marketing messages to the text alerts users receive when a caller leaves a new voicemail. Now we only have to see just how “non-intrusive” this actually is in the real life. Any YouMail users out there? Comments please.