… and that’s not all – books sold on Mobile generated 82 million dollars annually! It’s the first stat that amazes me though – it turns the concept of books, and how we consume them on their head (not that reading a book whilst on your head is an enjoyable experience). The whole delivery model could, if this caught on, be knocked for six (although Amazon, those wily foxes, have made their first foray in this direction with their Kindle product).
These stats came courtesy of the International Herald Tribune, but as commentary (link to article below) was added, some great points were made about the uniqueness of Mobile:
- personal mass media
- permanently-carried media
- always-on media
- the media has a built-in payment mechanism(s)
- available on the point of inspiration
- features the most accurate audience measurement of any media
Apparently the whole language system used in these books is also different – with text-message-speak and emoticons littering the pages. And in a scary twist, the books are often ‘written’ (or blogged) on Mobile, as the authors grab spare moments.
As is pointed out neatly, we think of upload from Mobile as being images from cameras, perhaps some video, and a little podcast. But THIS is totally different. Radically different. Could it catch on?
[Via: Communities Dominate Brands]