Digimarc announced Digimarc Discover, which a mobile reference platform that will enable mobile devices to “see and hear” all forms of media content using built-in cameras and microphones. As a consumer, you will simply point the phone at content you’re interested in and you’ll be able to access a range of associated Internet services such as purchase a product, learn more, view a video, save for later, download a coupon or share with a friend.
Digimarc Discover uses the patented digital watermarking technology, which can be embedded into all forms of media and is imperceptible to human senses. Using this solution, marketers and publishers will not have to give up valuable space in print publications, advertisements or product packaging. Moreover, the overall layout or aesthetics of the page won’t be affected at all.
Digimarc’s demonstration applications are already available in Apple’s AppStore and Android Market and include the ability to detect digital watermarks in print.
The Digimarc Discover platform will be available for licensing as a private label application or feature that can be integrated into existing applications.