metaio, the company behind the popular mobile augmented reality client – junaio, launched the so called “Ad-Inject” service for mobile advertising, allowing brands to inject location and context sensitive messages into relevant information channels on junaio.
Right from the bat they’ve found a first advertiser – German parcel service Hermes, which launched a first nationwide pilot with the new service. When junaio user opens the Wikipedia channel and points his onboard camera to check out interesting sites around him, he is being made aware of the nearest Hermes parcel shop in the vicinity.
And here’s the twist – channel makers will also be able to opt for a piece of the revenues generated. As a matter of fact, metaio wants us to think of Ad-Inject like an augmented reality version of Google AdSense where publishers and advertisers meet.
Love the idea and I agree with metaio that it should further entice channel developers to make new and update existing channels to make them more compelling to the end users!
As a reminder, junaio is available for few platforms, including iOS, Android and Symbian.