AOL is launching a free mobile web-based (WAP) games through its mobile portal at wap.aol.com/games. New York-based Cellufun is is powering up the new site and is delivering all of its WAP-based titles — including the award-winning Call of the Pharaoh, Space Wars, Chess, Ice Fishing and more — to AOL’s mobile portal visitors.
The idea of course is to provide the website visitors with a free content/games, while making money out of advertising. In that sense, AOL is making use of its Third Screen Media acquisition as all mobile banner ads on the games will be powered by their technology.
Both parties seem satisfied with the deal, with AOL’s Senior VP Steve Murphy saying: “Games are a great complement to the robust entertainment offerings available through the AOL mobile portal.” On the other hand, Cellufun’s CEO Arthur Goikhman said the alliance will allow the already strong Cellufun community to “grow even stronger, and offer more exposure to the Cellufun name.”