We’re in the holiday season and you may be thinking what to buy to your men friends, colleagues and/or relatives. How about mobile apps? According to the survey conducted by MobileSquared and apps developer PacketVideo, that could be the gift for men with smartphones.
The research has found out that almost 8 million of smartphone users in the UK currently use a mobile application every day. As a matter of fact, such is the popularity of the mobile app that it seems to have made the north/south divide a thing of the past with both regions featuring similar numbers of app users (7 million). The poor cousin of the UK apps map appears to be the Midlands where usage is 38% lower than its closest neighbors.
There are more than 19 million smartphones in the UK today, and that figure is set to grow over 34 million by 2012. iPhone is leading the way this year, but it set to be overtaken by Android by 2012.
PacketVideo’s Angela Scheller commented on the mobile app usage: “Users are demanding more from their mobile apps as they become more savvy in their usage, so it’s important that they provide them with functionality and integration into their everyday activities. Applications that are gimmicky simply won’t be used more than once in their lifetime.”