Scanbuy has recently conducted a poll on Twitter and Facebook to discover how consumers are utilizing mobile barcodes while shopping over the holidays. The results are promising with more than half of those surveyed scanning a barcode – 57% doing so at least once, 40% scanning a mobile barcode five or more times, with an additional 40% stating they’ve never scanned a barcode before, but would like to.
Other key findings include:
- 97% of consumers found mobile barcodes useful in some capacity, with only 3% finding them “not very useful”
- Price comparison was the most popular feature for consumers while shopping, with user reviews and product offers also getting strong interest
- More than half of consumers said they’d most likely scan a barcode to look up prices online, but some also like getting information without finding a sales clerk
- Over 60% stated they are most likely to scan barcodes from product packaging
- The iPhone was the device most used by respondents, with 34% of those surveyed saying that was the device they used. BlackBerry and Android were right behind at 29% and 27% each, respectively.
In line with the previous statistics released last year, use of mobile barcodes on the ScanLife platform has remained on average at 50% more than the pre-holiday run rate…