Video-based marketing company Mogreet launched a mobile video program for WGCL-TV, CBS Atlanta, a Meredith Corporation Station, to deliver video news and weather alerts directly to consumers’ mobile devices.
CBS Atlanta viewers can subscribe to the service by texting the keyword “NEWS” or “WEATHER” to 21534 and they will receive video updates from CBS Atlanta news and weather anchors and reporters as soon as they are created.
The new service relies on Mogreet’s MMS platform, which works with virtually any mobile phone that can handle MMS. In other words, we’re talking about 90% of mobile phone subscribers.
Commenting on the new service launch, Steve Schwaid (Vice President of Digital Content for Meredith Local Media, and Director of News and Digital Content for CBS Atlanta) said: “Our viewers use their mobile devices as a companion for news and weather, and with this service, we are able to push content directly to consumers on their device, so they can receive the information they want instantly, without using their mobile browser to search for it, whether they live in the metro Atlanta area or anywhere in the country.”