Flower delivery service Teleflora launched Flower Coach iPhone app, which ties into the company’s latest 30-second Super Bowl ad “Help Me Faith,” starring Faith Hill. Available as a free download, the new application is made to “take the pressure off when crafting the perfect greeting to accompany Valentine’s Day flowers.”
You can easily create hundreds of possible lines and combinations from sweet to sexy, silly to serious or Shakespeare to street. And when you’re done editing, there’s an option to forward the message to your special someone via email or post it to Facebook or Twitter.
And that’s not all. You can also use Flower Coach to shop for Valentine’s Day bouquets from “The Collection by Faith Hill,” which was developed to reflect Faith’s style, taste and artistry. Additionally, the app can also save you 20% on you next bouquet purchase from Teleflora.
As a reminder – this isn’t the first time Teleflora is using mobile as part of its marketing mix. Last year, they’ve teamed-up with FunMobility on mobile virtual bouquets.
Flower Coach (FREE) [iTunes link]