BlueWhaleMail is a new service, launched by a former RIM’s employee Michael Maguire, which aims to deliver free push email and push Facebook service to the regular folks, who may not have a BlackBerry or some other smartphone. What this means is that users with regular phones — although only Sony Ericsson feature phones and Nokia S60 smartphones are supported at the moment — will be able to securely send and receive email messages from services such as Yahoo! and Google Mail. In addition, they (users) will be able to receive Facebook notification as well as send their Facebook buddies a message or even write on their wall. As expected (with push-based services), messages and notifications are displayed as soon as they are received without requiring users to manually connect to their inbox.
Founder Michael Maguire believes that there are some great dedicated mobile email devices out there, which unfortunately are hard to configure for email. “With BlueWhaleMail, we’ve gone back to the drawing board so that people can keep the phone they like and still stay in touch on the go,” he added.
In addition, he said they want to make social networking (messaging, news feeds and status updates) as much a part of mobile life as SMS. We’ll see whether they’ll succeed. There are some serious contenders on the market, as well (emoze?).