Picking up on my previous post about Bluetooth marketing for Pot Noodle, I wanted to just quickly cover off the company that are involved in that promotion. If you’ve been to a Vue Cinema in the UK, and have Bluetooth turned on, chances are you have been sent something by these guys!
Bluepod Media have a Bluetooth “push server” (for want of a better word) that can be used to broadcast advertising/marketing messages to users within the (local) broadcast radius. They explain it somewhat better:
The Bluepod is a mini computer server with a Bluetooth transmitter and various connectivity ports. About the size of a hardback book, it weighs a mere 400 grammes, is fitted with a remote access CF card and thus only needs plugging into a mains electricity socket for installation. All content management and data delivery audits are handled remotely from our operations HQ in Brighton, globally as needed.
Bluetooth connectivity is universal across all mobile handset manufacturers. Our strategically placed pod networks in key leisure destinations enable razor sharp consumer targeting and creation of motivating content in sympathy with their situation and immediate needs. Consumers can even be switched to an SMS/MMS platform to source unique voucher codes for redemption at point of sale and database creation.
I don’t know about other countries so much, but this is becoming increasingly common – it’s a very time-sensitive and contextual way to hit target-market end-users with ads/marketing, when they are in specific locations e.g. shopping vouchers at a mall. Neat I think, so long as it doesn’t become invasive.