Appia’s recent senior hires already produced results with Telcel, the largest mobile operator in Mexico, announcing it has launched its own Appia-powered mobile app store. Called Ideas APPSTORE, it provides Telcel subscribers with a wide variety of mobile content and applications across platforms like Android, Blackberry, Symbian and Java ME. Both paid and free apps are included such as social media, news, weather and sports apps in both Spanish and English.
Appia does all the magic in the background, detecting the user’s device and serving only the apps he or she can run on it.
Apparently the whole process of deploying a mobile app store for Telcel took less than 60 days, including the integration with the operator’s billing and customer care systems.
Developers interested in distributing their applications through the Telcel Ideas APPSTORE (as well as Appia’s other distribution channels) can visit the Appia Developer Program. For the record, Telcel has around 64 million subscribers…