The latest Distimo Report is focused on the European App Store Market, covering mobile app stores in France, Germany, Italy, Poland, Russia, Spain and the United Kingdom. The information included in the report covers the Apple App Store for iPhone, Apple App Store for iPad, BlackBerry App World (worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog, and Windows Phone 7 Marketplace during January 2011.
The major findings include:
- The average price of top applications in the most expensive stores is lower than the average price of all applications. In the stores where applications are cheaper on average, the reverse is true – the most popular applications have a higher average price than the average price of all applications.
- The most used pricing tier for all app stores is under $2.00 except for BlackBerry App World, where the most used pricing tier is between $2.00 and $2.99.
- In-app purchases are growing in popularity in the Apple App Store for iPhone, with 29% of the revenue of the most successful applications in the United Kingdom being generated solely by free applications that monetize using in-app purchases.
- At least one-third of all downloads of the 300 most popular applications in the selected countries is from the United Kingdom on both the iPad and iPhone.
- Significantly more applications are downloaded on Saturdays and Sundays than on weekdays. Moreover, the difference between weekdays and weekends on the iPad is larger than on the iPhone.
Additional information on Distimo is available from their website.