The so called “mobile idle screen marketing solutions” provider Celltick has partnered with Greystripe to distribute advertising-funded mobile games from Greystripe’s catalog through Celltick’s LiveScreen Media platform.
By integrating the LiveScreen Media platform into its existing business, Greystripe will be able to increase the advertising opportunities available to its partners, using LiveScreen Media’s targeted approach to ensure it communicates the right messages to the right customers. In addition, it will be able to offer its games not only to its existing subscribers but also to all mobile users who have the LiveScreen Media application.
Both parties seem satisfied with the deal. Greystripe’s CEO Michael Chang commented: “Working with Celltick creates a range of new marketing opportunities for our brands, which will be able to engage with a new user base in an accessible and non-intrusive fashion. Its targeted approach will increase not only the effectiveness of the adverts but also the value to the customers themselves.” On the other hand, Celltick’s CEO Stephen Dunford said: “This deal enables us to increase the value we offer to our operator partners and their subscribers by incorporating Greystripe’s gaming products into the existing range of ad-funded content available through LiveScreen Media.”