Distributing digital content causes a lot of content owners to start having chest pains. Unlike physical goods, like the wall of CDs and cassettes you’ve accumulated over the past few decades, digital content can be copied an infinite amount of times with no loss in quality and best of all it requires little physical space; 2 TB USB hard drive anyone? These days you can even upload all your stuff to a remote web server and don’t even have to worry about having your files stored locally anymore. Now back to the content owners, they don’t want to make their stuff available on platforms that don’t have copy protection methods in place. We all know how creative hackers are though, and copy protection schemes typically get cracked within a month or two after they’re introduced to the market. It’s with this logic in mind, to make content creators happy, that Motorola decided to purchase SunUp Digital Systems.
“Consumers are increasingly using companion devices to augment and personalize their entertainment experience, and with the acquisition of SunUp, Motorola Mobility strengthens its ability to enable service providers to rapidly create and manage advanced revenue-generating video services across multiple screens,” said John Burke, Senior Vice President and General Manager, Converged Experiences, Motorola Mobility.
“The ability to deliver content on multiple platforms while ensuring protection of content owner rights is paramount,” said Praveen Sharma, President and CEO, SunUp Digital Systems. “We’re excited to be joining Motorola Mobility and to be integrating our software within the Medios platform to offer contract and rights management, resource management, and linear and non-linear content to service providers as part of Motorola’s end-to-end content delivery portfolio.”
Translation: We want people to pay us for services that we haven’t yet built, but plan to in the future, despite the fact that everyone really just wants Netflix and Rdio on their phone/tablet/PC.
[Via: Phone Scoop]