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Millennial Media’s Mobile Mix for April 2011 shows Apple and Google still dominating

May 19, 2011 by Blake Stimac - Leave a Comment

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Millennial Media has just released its Mobile Mix report for April 2011 and as you’d expect, Apple and Google are leading the market with RIM trailing not too far behind.

For the first time, all mobile phones in the Top 20 list are smartphones. The iPhone (20.3%), BlackBerry Curve(5.29%), and the EVO 4G (3.11%) top the chart and collectively make up 28.7% of the list. Of the twenty top handsets, Android dominates the list with 16 devices that collectively make up over a quarter of the list. We’re glad to see the Curve is still going strong and the popular handset may be seeing a nice refresh land on T-Mobile in late August.

As far as top manufacturers go, Apple takes the cake with the insane success of its iPhone, iPad, and iPod Touch devices, grabbing almost 34%. Samsung is in second with 15.58% – less than half of Apple’s share, but devices like the Galaxy Tab 10.1 and Galaxy S 2 due out soon Samsung stands to gain some marketshare in the coming months. HTC landed the 3rd spot with 11.71%, with RIM close behind with 10.55%. Motorola rounds out the top 5 manufacturers with 9.83%.

Month over month, smartphones grew 6% in the Smartphone, Feature Phone, and Connected Devices chart, bringing it up to 68%. Of that 68%, Android has maintained its lead as the top mobile operating system for the fifth month in a row and now holds 53% of the US smartphone market in Millennial Media’s network. Google’s mobile operating system also grew 10% month over month and shows no signs of slowing down.

Apple holds a strong second place in the mobile OS market, coming in with 28%. If the rumor that an T-Mobile and Sprint compatible iPhone come to market, we could see Apple skyrocket back up to the top spot in no time. BlackBerry lands the third place spot with 16% of the market, and everything else (Windows Phone 7, Symbian, etc) collectively make up a mere 3% of the market. While we can’t speak for Symbian, Windows Phone 7 could see an impressive rise in the months ahead.

Apple is still the top dog for applications, and we couldn’t imagine anyone is surprised. iOS devices hold 50% of application-generated revenue for the month of April, and it will likely remain the case for some time in the future. Android held 39% of the chart, RIM grabbed 9%, and everything else held 2%. The report also points out that from quarter 4 of 2010 to the first quarter of 2011, Android applications grew 52%r, and applications overall grew 34% in the network.

There are plenty more goodies to find in the report so take a look below!




 

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