Mobile performance ad network Moolah Media launched a new offering, touting it as the “next chapter in mobile advertising.” There two solutions included, App.Suite and Mob.Suite, both designed to provide developers and publishers with the ability to monetize their users in ways that best work for their audience and user experience. Each suite consists of three ad units, which can be utilized individually or in combination:
- Co-Registration (App.Roll and Mob.Roll) – where users sign-up to receive relevant offers. It’s dubbed as a great tool to immediately monetize and recover the cost of acquiring new users. eCPMs for App.Roll and Mob.Roll range from $200-$400, or 25c-60c average revenue per user.
- Notifications (App.Notify and Mob.Notify) – works through either device tray for Android or SMS for mobile web, delivering status updates and deal alerts. Developers and publishers can expect eCPMs ranging from $8-$15 and recurring ARPUs of 5c to 20c per month.
- Display (App.Display and Mob.Display) – banners and interstitial ads that are targeted based on device type, carrier, category, and other parameters. Moolah Media promises 100% fill rates and 25c-$4 eCPMs.
And that’s not all – Moolah also announced a $3 million developer fund, offering an additional 33% payout, up to $3 million, for all new publishers and developers that use Mob.Suite or App.Suite.