Two months ago we told you about the Layar Creation Challenge and voila – now we know the winners. The first prize was awarded to AR Posters, which developers “went home” with $15,000 in their pockets; Buy it! and Food2You were awarded second ($10,000) and third ($7,500) place prizes.
AR Posters allows users to watch previews, win tickets and more by scanning a concert poster. The “Buy it!” layer allows customers to buy and compare prices directly on top of product packaging, while “Food2You” enables interactivity on top of a menu, such as recipe information and ordering food for delivery.
The concepts completing the top 10 are:
- 4th Place: Fan Vision – View sports stats, highlights and scores, and purchase souvenirs.
- 5th Place: FoldAR – View 3D models of items in a product catalog.
- 6th Place: DIBBS – Call “Dibbs” on ad items for a chance to score great in-store deals.
- 7th Place: They Live – Scan movie posters for more information and related materials.
- 8th Place: Bath Life Magazine – Enrich articles/features with audio, video and more.
- 9th Place: Who Killed Guido? – Search scenes for clues to solve a murder mystery.
- 10th Place: AR Cards – Send personalized cards with audio, video and 3D animations.
Finally, before I let you go, we have a short video demoing the top three winners to show you. Enjoy!