AT&T and human-powered search engine ChaCha announced a strategic agreement, under which ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).
In addition, the two companies also will work together to further enhance ChaCha’s free mobile-answers service and “explore opportunities in both text and voice ad-based services.”
Both parties seem satisfied with the deal, but naturally it’s a bigger deal for ChaCha, which CEO, Scott Jones called this a “groundbreaking venture” for ChaCha.
“We will now be able to combine our efforts and enhance the service for our users and advertisers who want to reach this coveted young demographic with relevant and targeted SMS advertising,” he added.