According to the 2012 Tapjoy APPitude Report, incentivized ads have become increasingly popular in the mobile marketplace, with consumers embracing this form of advertising, thus providing strategic value to advertisers and developers. Moreover, it has also been revealed that incentivized ads raise brand awareness and help to engage consumers directly with brands.
The full report, available from here, provides insights about the value of advertising campaigns in apps, including the attitudes, behaviors, engagement levels, motivations, psychographics and purchase intent of app users and smartphone gamers. The summary is presented in the infographic below. Check it out…
