Cole Brodman, T-Mobile USA’s chief marketing officer, is leaving his position at the end of the month. The 46-year-old has a 17-year long career with the wireless carrier and was promoted to the head marketing position two years ago. His short stint is over and now he says he is ready “to step away, get a break and start to think about how I want to do something next.”
Under Brodman’s leadership, T-Mobile recently revamped its advertising campaign and outfitted T-Mobile girl Carly Foulkes in black leather instead of her typical magenta and white. Brodman told the Wall Street Journal that T-Mobile will increase its spending on media as it pads its phone lineup with stellar handsets that are not the iPhone. Brodman said the carrier would love to carry the iPhone but hasn’t reached a favorable deal with Apple. T-Mobile “will not mortgage the future of the business for a bad economic deal,” said Brodman.
Brodman will step down from his executive position on May 25th, but will continue to be a strategic adviser to the company. Andrew Sherrard will take over the role as interim chief marketing officer until a replacement is found.