Whole Planet Foundation and BlueAvocado have teamed-up to launch a “Make Change. Not Waste.” iPhone app that rewards Whole Foods Market shoppers with coupons for green lifestyle actions, while at the same time raising awareness and funds for poverty alleviation.
Shoppers get to earn badges and coupons from a catalog of 45 green lifestyle behaviors including recycling, using a reusable bag and biking to work. After completing 10 green actions, you get one coupon from leading green brands like Nature’s Path, Alexia Foods, Dr. Bronner’s Magic Soaps, Stonyfield, Frontier Co-op and Organic Valley. Moreover, there’s an option to donate a percentage of the coupon value back to Whole Planet Foundation, which will use the proceeding to fund microlending projects in impoverished communities where Whole Foods Market sources products.
Sounds like an easy way to “go green” if you ask me. Heck, I see no risk in trying it out. Hit the link below to join this green party. 😉
Make Change, Not Waste (FREE) [iTunes link]