Twitter is now apparently making more money from mobile users that those accessing the service from their computers. At the conference hosted by The Economist Group in San Francisco, the company’s CEO Dick Costolo said that Twitter has generated more ad revenue from its mobile platform than from its website on many days in the last quarter, highlighting the social network’s progress in squeezing ad dollars out of the growing number of smartphone and tablet users.
Costolo’s remark was made at a time when newly public Facebook faces intense pressure to improve its business performance on mobile. In that sense, Twitter has tried to publicly distance itself from Facebook’s struggles, with its CEO saying that their service was “born of mobile.” He went on to add: “We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently.”
Twitter introduced ads into smartphone users’ timeline in February. Then in March, it allowed advertisers to send promotional tweets to iPhone and Android users, who comprise 60% of all Twitter users…
[Via: reuters]