While Nokia and RIM struggle in the handset market, HTC is managing to hang on to a small amount of market share. The Taiwanese handset maker certainly doesn’t have the success of Apple or Samsung, but it’s not a sinking ship either. Part of the company’s ability to stay afloat comes from being able to make tough business decisions like the one it recently made in Brazil. According to Brazilian publication Exame.com, HTC is closing operations in Brazil after losing market share in the country for several years. Market share has fallen to the point that Nielsen no longer tracks the company’s phones in the South American country.
Both price and HTC’s portfolio of products have contributed to this decline. Brazilian customers are not interested in the mid-to-high-end phones that HTC makes, says Exame. Customers, instead, have chosen less expensive offerings from Samsung, LG and Nokia. HTC also only produces a few phones which are not diverse enough to attract a range of customers. Despite its decline, local analysts were reportedly surprised by this withdrawal. Analysts expected HTC to grow in the upcoming quarters after the introduction of the HTC One series of handsets. Do you think HTC made a good business decision? Sound off in the comments and let us know what you think.