The m-commerce market is poised for significant growth, with ABI Research forecasting that it will account for 24.4% of overall e-commerce revenues by the end of 2017. According to their findings, we have the rapid adoption of smartphones in both mature and developing markets to thank for this growth, as well as a retail market in which traditional brick-and-mortar retailers are implementing multi-channel strategies in the face of increasing competition from Internet-based vendors.
Mobile reached a tipping point in 2011, fuelled by the move from standalone apps and storefronts to the current situation where m-commerce platforms, apps, and services are now being enhanced, optimized and integrated.
ABI goes on, suggesting that the “app-store mentality” have led to the market developing incredibly quickly. Consumers on their end are able to use their mobile devices to purchase a range of physical and digital goods and to choose from a range of options as to how they pay for them. Moreover, the introduction of HTML5, visual search, NFC, augmented reality, full Internet browsing, and (in-door) location will increasingly play a part in “showrooming” and m-commerce…
The mobile online commerce report is part of ABI Research’s Mobile Money and Shopping Research Service, which is detailed at this page.