Mobile phone owners, especially folks with a smartphone, are shopping differently, relying on the high-end technology to enhance their experience and save some cash along the way. The following infographic, prepared by the good folks of YesMail which surveyed some 500 consumers, shows just how savvy some mobile users are. Here are the key findings:
- Mobile users shop online more often, but still prefer to make purchases via PC.
- Mobile users love a deal, with “percent off” being the most popular promotion and “reward points” the least popular.
- Comparison shopping through showrooming is one of the preferred methods to shop, with 3 out of 5 respondents saying they will leave a store and purchase online for as little as a 5% discount.
- Mobile users are more likely to interact with a brand on social media – 60% will like a brand on Facebook and 14% will follow it on Twitter.
The infographic illustrating all of this and then some is below. You can get the full report from here.
