Mobile marketing and content services technology provider Velti and ad-supported mobile operator Blyk have partnered to launch the new Blyk content portal called “On Blyk.” Built primarily on messaging, the new service is already available to Blyk’s UK customers.
Here’s how “On Blyk” works (from the press release):
The new portal acts as a conduit for Blyk members interested in content from relevant brands or lifestyle choices; which moves away from the traditional mobile portal business model.
On Blyk enables content providers to host their content and then align pricing and promotional activities in line with their objectives. Content spanning areas such as video, chat, wallpapers, games and ringtones are delivered through On Blyk, from established providers including Player X, Saffron Digital and Jumbuck, amongst others.
In a nutshell, Blyk provides the user base, while Velti gives its Mobile Marketing Platform (MMP) to deliver targeted content to the operator’s 16-24 year old customers. We’ll see how that works in the real life…