Actually it was Cellebrite and not The Phone House that announced that visitors to the Carphone Warehouse’s Dutch group company can now securely transfer their mobile data when buying a new mobile phone.
Unfortunately, the news deals with the Netherlands market only, but I guess if this experiment proves as a success, we’ll see Carphone Warehouse expanding the offering to the other markets, too.
The system used for the backup and restore of the data is the Cellebrite’s UME-36Pro, a carrier-grade solution for mobile data transfer at the point of sale.
Among the data customers can backup/transfer to the new phone are phonebook contacts, text messages, images, videos and more. Once the data is on The Phone House’s computers, customers have a chance to get it on a 1GB USB disk drive, which is kinda neat.