Mobile technology solutions provider Crisp Wireless launched its mLogic MicroSite Builder 1.0 tool, developed specifically to give mobile publishers and ad agencies the ability to quickly and easily create robust mobile websites for advertisers. According to Crisp, all sites created using the new tool will benefit from the mLogic technology platform, which offers device detection and site optimization. Additionally, all sites built using MicroSite Builder report unique visitors, pageviews, time spent and opt-in data including emails and phone numbers.
Crisp Wireless’ CEO Boris Fridman said: “With the launch of the mLogic MicroSite Builder tool, Crisp Wireless is now fulfilling a critical need in the advertising value chain as it helps mobile publishers generate advertising revenue and enable companies easily create small-scale mobile sites without requiring any professional services or development resources.” (via: tmcnet)