While mobile gaming is a thriving business, discovering cool new titles is everything but easy for consumers. To understand the current mobile game discovery landscape better, Applifier surveyed 1800 mobile gamers in March 2013 and the results are here:
- 70% of all users watched online games video in the last 7 days and over 45% said watching the video directly led them to download the game featured in the video.
- 20% of users are so called “Sharers,” who actively share from games, are likely to download more games, play more often and for longer periods of time, and are more likely to convert to paying users.
- Word of mouth rules, helping mobile gamers not only discover new games but also decide whether to download them or not. Top sources for game discovery include: Reading User Reviews (43%), Hearing from a friend/family member (36%), Seeing a friend/family member play the game (25%).
- Usage of mainstream social networks is strong among mobile gamers with Facebook (89%), YouTube (60%), Google+ (41%) and Twitter (38%) being most popular.
These are just highlights, and if you need additional information – download the full study from here.