Chinese market for Wireless Value Added Services (W-VAS) will expand from $15bn in 2008 to $21bn in 2012 boosted by the launch of 3G services. According to Juniper Research, currently W-VAS revenues in China are primarily being generated from SMS and ring-back tone services operating on 2G and 2.5G platforms. The launch of 3G networks will see new areas of growth such as music, games and streamed video — and by by 2012 3G will account for some 19% of total W-VAS services.
“Providers of 3G applications and content have a unique opportunity to tap into this vast new market but are advised to carefully craft coherent market entry and development strategies – ones that appreciate China’s unique economic culture and business systems, an emerging economy in transition”, said Dr Elisa Kuang, sector analyst and Jupiter Research’s report author.